MTN, Uganda Plot 69-71 Jinja Road; Kampala, Uganda
Innovation Journey, Stakeholder Management & Business Enterprise, Concept Testing, Caller Surveys
Continous
Redbridge Consultancy utilizes a unique Equity framework …Meaningful Difference Framework (MDF) to assess MTN’s brand strength. The MDF model has been extensively validated and passed the independent MASB audit. Redbridge Consultancy continues to use MDF in MTN’s brand valuation and comparison with competition across different products portfolio. REDBRIDGE USES MDF TO DETERMINE HOW WELL MTN AND COMPETITORS PERFORM ON KEY TERRITORIES. We do brands tracking to maintain the stream of knowledge and establish brands performance over a period across key parameters. Redbridge Consultancy has continuously helped MTN to stay ahead of competition by monitoring Performance and Customer Preference.
Trusted by industry leaders and changemakers alike, Redbridge Consultancy delivers insights that drive growth and transformation. Our client relationships are built on excellence, consistency, and real-world impact — making every collaboration a step toward lasting progress. The results speak for themselves, and so do the smiles of those we serve.
Redbridge Consultancy delivers tailored market research solutions designed to uncover opportunities, understand consumer behavior, and inform strategic decisions. Whether it’s customer satisfaction, brand perception, product testing, or market feasibility studies, our research goes beyond the surface to provide actionable intelligence. We combine robust methodologies with local and regional expertise to ensure our clients stay ahead in an ever-evolving marketplace.
